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Who Stands Behind the Big Names?

  • Oct 4
  • 2 min read

 Why It’s Important to Distinguish Real Producers from “Visual Brands” in Electronic Music

The electronic music industry is turning more and more into a show.Glossy covers, beautiful clips, filters, likes — but behind the shine, there’s often someone else’s work.It’s time to talk honestly.


Who Stands Behind the Big Names?

🚫 Who Are the “Visual Brands”?

These are artists who:

  • Don’t produce their own music.

  • Can’t use a DAW (Ableton, FL Studio, etc.).

  • Don’t know what sidechain, automation, compression, or synthesis mean.

  • Yet — they release tracks, play at festivals, and headline top venues.


⚠️ Why Is This a Problem? Who Stands Behind the Big Names?

🧠 1. It devalues the work of real producers.People who spend years learning to craft sound, mix, and master stay in the shadows while “the face” collects millions of views.

🎭 2. It deceives the audience.If an artist claims to “produce their own music” but can’t show a single moment of real work — that’s a lie.And lies = mistrust = the decline of culture.

💸 3. It damages the industry.Labels, booking agencies, and promoters start to focus on the Instagram image instead of the music itself.That’s how music turns into disposable content instead of art.


🔍 How to Tell a Producer from a “Face of the Project”?

✅ A real producer:

  • Has real studio footage — not just aesthetic edits.

  • Talks about sound design, techniques, and creative process.

  • Has a recognizable, evolving style.

  • Earns respect from fellow producers.

🚫 A “visual brand”:

  • Only posts DJ set videos.

  • Has zero proof of actual production work.

  • Delivers the same generic sound again and again.

  • Avoids real conversations about music or ideas — only visuals.


🔥 Example

A DJ with millions of followers.But:

  • No studio videos.

  • No visible collaborations showing real production.

  • A sound that’s generic, without a clear signature.

Conclusion: most likely, there’s a team of ghost producers behind the name, while the “artist” is just a marketing face.That’s not a crime —but don’t sell it as creativity.


💬 Time to Be Honest

Producer ≠ Instagram faceTrack ≠ Pretty pictureMusic is work, emotion, and soul — not just background noise under the lights.


💡 Support those who create their own music.Share their work, buy their tracks, invite them to perform.Only then will the culture keep its heart. ❤️

 
 
 

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