Who Stands Behind the Big Names?
- Oct 4
- 2 min read
Why It’s Important to Distinguish Real Producers from “Visual Brands” in Electronic Music
The electronic music industry is turning more and more into a show.Glossy covers, beautiful clips, filters, likes — but behind the shine, there’s often someone else’s work.It’s time to talk honestly.

🚫 Who Are the “Visual Brands”?
These are artists who:
Don’t produce their own music.
Can’t use a DAW (Ableton, FL Studio, etc.).
Don’t know what sidechain, automation, compression, or synthesis mean.
Yet — they release tracks, play at festivals, and headline top venues.
⚠️ Why Is This a Problem? Who Stands Behind the Big Names?
🧠 1. It devalues the work of real producers.People who spend years learning to craft sound, mix, and master stay in the shadows while “the face” collects millions of views.
🎭 2. It deceives the audience.If an artist claims to “produce their own music” but can’t show a single moment of real work — that’s a lie.And lies = mistrust = the decline of culture.
💸 3. It damages the industry.Labels, booking agencies, and promoters start to focus on the Instagram image instead of the music itself.That’s how music turns into disposable content instead of art.
🔍 How to Tell a Producer from a “Face of the Project”?
✅ A real producer:
Has real studio footage — not just aesthetic edits.
Talks about sound design, techniques, and creative process.
Has a recognizable, evolving style.
Earns respect from fellow producers.
🚫 A “visual brand”:
Only posts DJ set videos.
Has zero proof of actual production work.
Delivers the same generic sound again and again.
Avoids real conversations about music or ideas — only visuals.
🔥 Example
A DJ with millions of followers.But:
No studio videos.
No visible collaborations showing real production.
A sound that’s generic, without a clear signature.
Conclusion: most likely, there’s a team of ghost producers behind the name, while the “artist” is just a marketing face.That’s not a crime —but don’t sell it as creativity.
💬 Time to Be Honest
Producer ≠ Instagram faceTrack ≠ Pretty pictureMusic is work, emotion, and soul — not just background noise under the lights.
💡 Support those who create their own music.Share their work, buy their tracks, invite them to perform.Only then will the culture keep its heart. ❤️
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